The Product: Grey blanket throw with Nordic Strength bindrune
If ever there was a product more suited to the times we are all living through right now, this wonderful grey blanket throw – with its Nordic ‘Strength’ symbolism – is it. In other words, stay warm and cosy at home, wrapped up in a bindrune symbol that represents the ancient Norse word for strength. The bindrune symbol derives from a thousand year old bindrune-making tradition. It represents the desire for intensity and inner strength to overcome emotional, physical or intellectual challenge. A celebration of empowerment and resilience.
The Nordic ‘Strength’ (or, in old Norse ‘Magn’) blanket, depicts the strength bindrune layered and mirrored to create a striking graphic motif. Mystical Norse tradition unites with modern, Scandinavian styling. Both bindrunes and blankets are unique, original designs from edgy, Reykjavík-based design studio Alrún. Each expressive blanket design conveys a message that inspires and empowers on a daily basis. Indeed through the ages, bindrunes were commonly used in many aspects of everyday life. To convey and amplify personal messages, conceal secrets, cast magic spells and create powerful personal amulets.
The blankets are made in the EU and are woven from Oeko-Tex certified 100% New Zealand wool. Dense, wool jacquard makes for a beautifully insulating yet breathable fabric.
Use the grey blanket throw as an extra layer to cosy up your winter sofa, to dress your bed or as a chill-beating, shoulder or lap-warmer for al fresco dining when the seasons shift. Head to our Iceland page here to see the two blanket designs and four available colour ways. Alternatively, get inspired with our Scandinavian Style board on the Telescope Style Pinterest page.
The grey blanket throw measures 180cm x 130cm and is made in the EU from OEKO-TEX certified, 100% New Zealand wool. To care for your Alrún Nordic wool blanket, follow general guidelines for heavy-weight, wool jacquard fabric. We recommend dry-clean only. Never put your wool blanket in the tumble dryer. To air your Alrún Nordic wool blanket, lay on a flat surface out of direct sunlight, or hang over a large, padded hanger or bar. A curtain rod is the perfect size! Brush your blanket lengthwise with a soft garment brush, in one direction only, to remove pills or superficial dirt. Store your clean blanket in an air-tight bag or container to prevent moth damage.